Hitchcock Brewing Company

HBC, named after ancient Glacial Lake Hitchcock, started as 10-barrel farm brewery in May 2016.  It was located in Whately, MA amidst views of Sugarloaf Mountain, Hitchcock Hopyard, historic tobacco barns and acres and acres of active farmland.

The brewery’s opening was the culmination of a 30-year vision for the husband and wife team of Rich & Geneva Pedersen. After working for 30 years in their respective professions, Rich in the IT field and Geneva in the medical field, they decided to retire and follow their dreams. 

Rich has been a home brewer for over 30 years and Geneva loves gardening, hiking and all things outdoors. With the rise in craft brewing and their combined passion for brewing and gardening, they decided to make a new career for themselves brewing beer and growing hops. In 2013, they planted over 800 hop plants. Over the winter of 2015, Rich converted the barn into a brewery. The first batch of beer was brewed and sold by mid May 2016.